First and foremost, you'll want to have a clear understanding of your target audience and the keywords they're using to search for products like yours. From there, you can create targeted ads that use language and visuals that will appeal to them.
You'll also want to make sure you're optimizing your landing pages for conversions, with clear calls to action and an easy-to-navigate structure. And don't forget to track your results using Google Analytics, so you can adjust your strategy as needed to maximize your ROI.
Finally, consider using Google Shopping ads as a way to showcase your products and stand out from other search results. With the right approach, Google Ads can be a powerful way to drive traffic and sales for your ecommerce business.